The Asian Center for Tourism was established through a strategic partnership with Asia e University (AEU) via AEU SPEED Sdn. Bhd. This collaboration combines academic strength, industry expertise, and innovation to support tourism workforce development.

As a Center of Excellence, the Center focuses on nurturing talent, enhancing professional knowledge, and creating a platform for experience sharing among tourism practitioners across multiple industry sectors. Through targeted training, seminars, and industry-driven initiatives, the Center strengthens skills, promotes best practices, and contributes to a more competitive and sustainable tourism industry.